Bet254 is closing: what is the best alternative


Online betting industry is a very competitive battlefield, and it really takes a lot of effort to stay on track, as obstacles and challenges appear on a regular basis. bet254, a Kenyan-based bookmaker, was established back in 2017, and provided its clients with a range of betting possibilities, including those in politics, entertainment, and sports. The company won the hearts of many punters, and it was for a reason. As for now, the official bet254 page states that the company is closing.

Why is bet254 Closing, and What Is the Best Alternative?

There’s absolutely no official information regarding the closure of bet254. Our editorial team attempted to contact their customer service staff, but the mail was returned without being read. Thus, we can suggest that the platform won’t be coming back in the near future.

When there’s an empty space to be filled, there will always be new companies. And in this particular case, the company is going to be old, but in a good way. We would like to suggest all bet254 ex-bettors take a closer look at 1xBet. This company is also based in Kenya and has been operating for years with a license to trade from the local government and regulators. In the following paragraphs, we’ll try to compare the services of two bookmakers and answer the question “Is 1xBet the best alternative to bet254?”.


Signing up for bet254 was available through two simple methods: via registration on the website using the phone number or via SMS. Both options were quite straightforward and didn’t require much time to accomplish. However, in order to enable withdrawals, you were required to fill out the personal information about the account holder.

When it comes to 1xBet, alternatives and care for the time of users come forward. You’re welcome to sign up via the comfortable registration tab, and while creating an account, you’re asked to pick your welcome bonus, which differs for sports and casino with 1xGames. If you’re not sure about your plans, you can opt for no welcome bonus, and you’ll be able to make your choice later in the account tab. The registration form is pretty intuitive, and it literally takes a couple of minutes to set up your account and get started. Do not forget to select the correct currency for the account; after registration, the only way to change currencies is through customer service specialists.

Deposit of Funds

For both bet254 and 1xBet funds deposition is pretty much the same.

Here’s how it works:

  1. Navigate to the website.
  2. Ensure you’re logged in.
  3. Tap on the “Deposit” button in the account menu.
  4. Select the most suitable top-up method among the suggested ones.
  5. Specify the sum you’d like to take in.
  6. Confirm the transition and finish it.
  7. Done!

Payment Options

bet254 had very few payment options, and to be more accurate, only one. It was transactions via M-Pesa, both for pay-ins and pay-outs.

As for 1xBet, the company accepts M-Pesa and Airtel Money, as well as bank cards, transfers from banks, and even cryptocurrency, like Bitcoin. Using this platform, you’re definitely more than sure that you will be able to pick the most convenient payment option at any given time.

One more factor to consider, 1xBet made it really easy to initiate a withdrawal or deposit. All you need to do is to log in and tap on the appropriate button in the main menu. It’s as easy as one click of a mouse or one click on the screen of your device.

Placing a Bet

The algorithm for placing a bet on both platforms is pretty much the same. First off, you need to log in and ensure that you have enough cash deposited. Then you proceed to search for a concrete match you’d like to bet on. You’re required to select a sport, then a match. Once you tap on the match, you’ll see all the available markets, which we are going to discuss next. When you’ve made up your mind, you hit the confirmation button, and it’s done.

The special credit here goes to 1xBet, since the company put way too much effort into the optimization of its website. It’s a pure pleasure to move a mouse around the screen and see how smoothly it interacts with different elements. In addition to that, you can’t find any meaningless buttons. Everything is just right in its place.

The Diversity of Sports and Betting Markets

This is exactly the part of the review where points will go into one gate. Speaking of bet254, you had the opportunity to wager only on 3 sports: football, basketball, and tennis. When you open the 1xBet website, you will be overwhelmed by the diversity of sports offered. What’s even more spicy for younger bettors, you have access to the global eSports arenas, including Dota 2, League of Legends, CS:GO, and Overwatch. If you are not that young, you will be pleased with the athletic events covered and the list of alternative sports, like Formula 1, badminton, and darts.

Betting markets are represented well enough on both platforms, although when you apply a little bit of logic, you understand that the more sports you provide, the higher number of bet types you offer. But if we take a loot at the 3 core sports of bet254, you won’t find any exclusive bet markets that you can’t find at 1xBet.

Additional Services

Last but not least, we would like to compare the additional services that both companies have to offer. Firstly, let’s have a look at the extra features and perks of 1xBet:

  • Mobile applications for both Android and Apple devices
  • The option to make a cash-out: you’re able to sell the bet slip as the match progresses.
  • Welcome bonus for shortly arrived users
  • Round-the-clock support service

And now guess how many of these were being served at bet254? Neither did bet254 offer a welcome bonus for newcomers, nor did they have an application for Apple fans. The email we sent to bet254 customer service returned without an answer, even an automatic one, so we can’t really judge how good this service was. But when you are searching for help on the 1xBet platform, you have various options to reach out to the customer service staff, who will be happy to address any issue you may face.


The Kenyan-based bookmaker, bet254, was a quite progressive option for soccer-fans back in the days when they first launched the platform. But as time went by, new platforms started to conquer the industry and crowd out small local bookies. We can’t be sure that was the case with bet254, as they made no official statement and went right into the shadows. Meanwhile, we can definitely say that, currently operating in Kenya, 1xBet has something to surprise even the most avid bettor. Promotions, websites, mobile apps, customer service, odds, everything seems to be in the right and healthy place.

If you’re looking for a great alternative to bet254, we’d undoubtedly recommend you give 1xBet a shot. And even if you might not be overwhelmed by it, you will surely not be disappointed.