BetWinner Affiliate Program

Bet Guide Rating
22 October, 2023 (updated 15 May, 2024)
12 Minutes to read

BetWinner invites you to go beyond the company-client relationship and boost your profits by becoming partners through the bookie’s affiliate program.

This post takes an in-depth look at the initiative and explains why SiGMA named it the Affiliate Program of the Year in 2022.

What Is BetWinner?

What Is BetWinner?

The brand has been around since 2007 and encapsulates an array of online gambling activities, including a sportsbook and a casino. 

Kenyan punters gained access to the betting platform relatively recently. However, the company has already created a name for itself domestically. 

The bookmaker accumulates all sorts of sports games with numerous markets, favorable odds, exciting live streaming, and fetching bonuses obtainable across all of its software products.

Reading our comprehensive BetWinner review will help you learn how the platform functions and how to use it to your advantage.

BetWinner Affiliate Program: Facts in Brief

  • The program is up and running in Kenya and other countries.
  • The initiative is a win-win deal for the bookie and its partners.
  • You can join it quickly and easily by submitting an online form.
  • Participation is free of charge and accessible to adults only. 
  • The campaign is transparent and can be monitored in real-time. 

How Does the BetWinner Affiliate Program Work?

How Does the BetWinner Affiliate Program Work?

The program empowers BetWinner partners to promote the brand on an affiliation basis. The company rewards affiliates for marketing its gambling services. Thus, partners earn a commission if, thanks to their efforts, the betting platform grows new users.    

What Are the Benefits of Joining the BetWinner Affiliate Program?

The bookmaker’s campaign offers an opportunity to increase your revenue and equips you with the necessary toolkit. This partnership can turn out rather beneficial, and here’s why.

  • You have a steady and consistent income.
  • The endeavor is risk-free and cost-neutral.
  • You’re not limited in referees and earnings.
  • You grow your traffic together with the audience.
  • You build a strong bond with a big-name brand.

How to Become a BetWinner Affiliate

The process of enrolling in the program is not complex or protracted. The following are the steps you can take to become a partner of the eminent betting operator.

Access the Website

Visit the Kenyan website, scroll down to the bottom of the homepage, and click on “Affiliate Program.”

Create an Account

As you land on, you need to either select “GET STARTED” or push the “REGISTER NEW ACCOUNT” button.

Complete the Form

Fill in all the fields with your personal information, accept the terms and conditions by checking the box, and submit the form.

Wait Until Accepted

Wait for your application to be processed, which can take 24 to 48 hours, and once accepted, bring referees in and get commissions.

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What Commission Rates Are Offered to BetWinner Affiliates?

Your income is directly impacted by the success of the clientele you have drawn. The commission is a certain percentage of the referees’ winnings. The more money your referred player makes, the greater your reward.

The commission rate is determined individually; it may range from 20% to 40% and may be revised based on your performance.

BetWinner Affiliate Program Terms and Conditions

Following the bookmaker’s rules is instrumental in succeeding as an affiliate. The terms and conditions are clearly stated on the program’s site. Here are some of the crucial points.

  • You must be of legal age and can only have one account.
  • The registration information you provide must be true and accurate.
  • Your resource must be working and free of inappropriate content.
  • You may only post materials previously approved by the company.
  • You can have sub-affiliates if the necessary conditions are fully met.
  • Your account may be suspended if any misuse or fraud is suspected. 

BetWinner Payment Methods for Affiliates

The program currently employs several methods for making payments, comprising

  • BetWinner Player Account;
  • WebMoney;
  • Neteller;
  • Yandex.Money;
  • QIWI;
  • Skrill.

BetWinner Affiliate Program Advertising Campaigns

BetWinner Affiliate Program Advertising Campaigns

As mentioned above, the affiliate must coordinate with the business before using any content for promotional purposes. At the same time, the company provides ad creatives specially designed for the program.  

Promotional Materials

The bookmaker has developed a collection of advertising materials for use by affiliates in marketing campaigns on their websites. The creatives include

  • editorial columns;
  • HTML mailers;
  • banners;
  • logos;
  • images.   

Accepted Traffic Source

The quality of affiliate resources is paramount to the betting operator as it directly affects reputation and credibility. Therefore, applications are thoroughly evaluated.

Acceptable traffic sources are reliable platforms and high-quality content, free from offensive, violent, illegal, and other inappropriate material.

Commissions and Payouts

If you meet all the requirements, you’re entitled to regular payments based on your performance as an affiliate. The initiative provides for online reporting auditable by both parties. 

Multi-level Marketing

BetWinner affiliates can create their own networks of sub-affiliates as long as they ensure written authorization from the company. Sub-affiliates must also comply with the terms and conditions of the program.

Commission Rate

You can check the commission rate with the bookie’s representative responsible for implementing the initiative. The payout is at least 4,392 KES for a payment period.

Commission Structure

The commission rests on the profit of the player who came to the bookmaker through the affiliate’s website. The structure implies a diverse percentage rate directly proportional to the player’s earnings.

Payment Frequency

You may claim the commission only after attracting 3 active users to the gambling platform for an agreed payment period. Possible payment terms are NET-7, NET-30, and NET-60.  

BetWinner Affiliate Manager

BetWinner Affiliate Manager

Once you become the company’s partner, you’re assigned an account manager ready to assist you with all program-related matters.  

Sales Department Contacts

You can reach out to the business representatives through the online form or chat room located on the program’s website. Or you can use the contact details listed on the main BetWinner Kenya site.

Support Service

The affiliate program is a separate project of the betting company with its own support service. You can get help by contacting the team at

Why Should You Choose the BetWinner Affiliate Program? 

The affiliate program offers the chance to generate regular revenue with little effort and full backing from a major gambling brand. 

The campaign is free of charge for you, and you get access to a broad set of advertising means. You can also track the stats in real time through your personal account login.

So why miss such a chance?

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To Recap

Betwinner To Recap

Kenyan users of the BetWinner platform can kill two birds with one stone: place bets at their pleasure and earn extra profits through affiliation.

The partner program runs like clockwork, having excellent tooling, quick payouts, and smooth onboarding. No wonder a gambling industry authority like SiGMA recognized it.   


What are the withdrawal options if I am a seasoned affiliate?
Alongside the payment methods already available, long-time partners can request additional payment options from their account manager.
Which payment methods for the gains can I use?
Currently, you can use Neteller, QIWI, WebMoney, Skrill, Yandex.Money, and BetWinner Player account.

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